Blue Apparel

Stay active and stylish with Blue Apparel’s bikinis for outdoor activities, including the Seven Mile, Shelly, Wategos tops and Patchs, Pass, and Sharpes bottoms.

Get ready for summer with Blue Apparel's Australian essentials: stylish swimwear, breathable cover-ups, activewear, sun protection, and more for the perfect season.

The Belongil Bikini Shorts from Blue Apparel offer comfort, durability, and style for walking and water sports and a perfect fit for all activities.

Proper care is key to extending the life of your swimwear. Rinse it immediately after use, hand wash with mild detergent, and avoid wringing or twisting. Air dry your swimsuit away from direct heat, store it properly, and rotate between multiple suits. By following these simple steps, you can preserve the fit, fabric, and color of your swimwear, ensuring it lasts longer and continues to look great.

Finding the right swimwear starts with understanding your body shape and choosing a style that flatters it. Focus on comfort and fit rather than size, and opt for stretchy, breathable fabrics. Consider your activity—whether swimming or lounging—and choose a swimsuit that suits your needs. Embrace your body confidence and select coverage options that make you feel comfortable. Blue Apparel offers a range of stylish, supportive swimwear to help you feel your best.

Proper post-swim care is essential for keeping your skin and hair healthy after a day in the sun and water. By rinsing off immediately, using gentle cleansers, and applying hydrating products, you can protect your skin and restore moisture to your hair. Don’t forget to stay hydrated, protect your skin with sunscreen, and choose swimwear like Blue Apparel that combines style and comfort for a perfect swim experience. Follow these simple steps for a refreshed, glowing look after every swim.

Recycled nylon and spandex are eco-friendly materials that combine durability, comfort, and sustainability. Recycled nylon reduces waste and carbon emissions, while spandex offers flexibility and shape retention for a perfect fit. Together, they create swimwear that’s both stylish and environmentally conscious, making them a great choice for consumers looking to support sustainability.

Australian summers are all about enjoying the beach, outdoor adventures, and the laid-back vibes of sun-filled days and long nights. From surfing and barbecues to festivals and fresh summer treats, there’s no shortage of things to enjoy in the Aussie summer.

Inclusivity in fashion is essential, and brands that offer plus-size options are embracing diversity, meeting market demands, and building customer loyalty. At Blue Apparel, we are committed to providing stylish swimwear for all body types, empowering individuals to feel confident and beautiful.

Get ready to make a splash with the season’s hottest colour trends. Which shade will you be rocking this summer? Let us know in the comments or tag us on Instagram with #BlueApparelStyle. We can’t wait to see how you style your Blue Apparel swimwear!

Blue Apparel was born from a desire to create inclusive, stylish swimwear that celebrates women of all shapes and sizes. Frustrated by the lack of options that combined comfort, style, and quality, founder Kate turned to social media to design swimwear inspired by real women. Every piece is crafted with care, available in sizes XS to 4XL, and offered in ocean-inspired colours like Sand, Sky, Lagoon, and Deep Sea. With a focus on inclusivity, durability, and community, Blue Apparel is redefining confidence in swimwear.