Swimwear is an essential part of your summer wardrobe, but it’s also an investment in comfort and style. Whether you’re lounging by the pool, surfing the waves, or enjoying the beach, your swimwear works hard for you. To ensure your Blue Apparel swimwear lasts longer and maintains its shape, it’s important to care for it properly. Not only will this help preserve the quality of your swimwear, but it also supports sustainability, making it a win for both you and the planet!

Here’s a guide on how to care for your swimwear, keep it looking fresh, and contribute to a more eco-friendly lifestyle.


1. Rinse Immediately After Use: Protect from Saltwater and Chlorine

After a day in the ocean or pool, always rinse your swimwear as soon as possible. Saltwater, chlorine, and other chemicals can damage the fabric over time, causing it to lose its elasticity, fade, and weaken. By rinsing your swimwear with fresh water, you can remove these harmful residues and keep your swimwear in top condition for longer.

Pro Tip: Always rinse your swimwear by hand—avoid tossing it in the washing machine right after use. This helps prevent unnecessary friction and wear.


2. Hand Wash, Don’t Machine Wash

Machine washing can be harsh on swimwear fabric, especially if it’s made from delicate materials like Lycra or spandex. Hand washing is the gentler, more sustainable option. Simply use lukewarm water and a mild detergent, and gently rub the fabric to clean it.

Avoid using bleach, fabric softeners, or harsh detergents, as these can break down the fabric fibers, causing your swimwear to lose its shape and elasticity.

How to hand wash swimwear:

  1. Fill a basin with lukewarm water.

  2. Add a small amount of mild detergent (preferably eco-friendly).

  3. Gently agitate the water and soak your swimwear for a few minutes.

  4. Rinse thoroughly with cool water until all soap is gone.


3. Avoid Wringing or Twisting Your Swimwear

While it may be tempting to wring out your swimwear after washing, this can cause it to stretch and lose its shape. Instead, lay your swimwear flat on a clean towel, gently press out any excess water, and allow it to air dry naturally. This prevents fabric distortion and helps your swimwear maintain its form.

Tip: Avoid twisting or pulling the fabric—this can damage the fibers and lead to wear and tear.


4. Dry Swimwear Properly: No Direct Sun Exposure

While it’s important to dry your swimwear, never dry it in direct sunlight for extended periods. Prolonged exposure to the sun can cause fading and damage to the elastic fibers, which reduces the lifespan of your swimwear.

Instead, lay your swimwear flat to dry in a shaded, well-ventilated area. This allows it to air dry naturally without the harmful effects of direct sunlight. Avoid using a tumble dryer, as the heat can shrink the fabric and damage the stitching.


5. Store Swimwear Carefully

When your swimwear isn’t in use, proper storage is key to keeping it in top shape. Avoid stuffing it into a drawer or leaving it in a damp bag, as this can lead to fabric deterioration and even mold growth.

How to store swimwear:

  • Keep it clean and dry: Ensure your swimwear is completely dry before storing it.

  • Store in a cool, dry place: Avoid keeping swimwear in areas with high humidity, such as the bathroom.

  • Use a fabric bag or drawer: For added protection, store swimwear in a breathable fabric bag or drawer to avoid friction with other clothing items.


6. Opt for Eco-Friendly Detergents and Fabric Softeners

Many conventional laundry detergents contain chemicals that are harmful to both your swimwear and the environment. By choosing eco-friendly detergents that are free from harsh chemicals and additives, you can protect your swimwear and reduce your environmental footprint.

Look for biodegradable, non-toxic, and plant-based laundry detergents that are gentle on both fabrics and the planet. This ensures that your swimwear lasts longer while minimizing harmful waste.


7. Why Proper Care of Swimwear Supports Sustainability

At Blue Apparel, we’re committed to sustainability in every aspect of our business—from using recycled materials in our swimwear to adopting biodegradable packaging. Caring for your swimwear is an important step in promoting sustainability.

By properly maintaining your swimwear, you’ll extend its lifespan, reducing the need for frequent replacements. This not only saves you money but also contributes to reducing the waste created by fast fashion. The longer you can wear your swimwear, the less impact it will have on the environment.


8. Investing in Quality Swimwear for Longevity

High-quality swimwear, like Blue Apparel’s swimwear, is made to last. Our fabrics are designed to withstand exposure to saltwater, chlorine, and sun without compromising on fit or comfort. By investing in durable swimwear, you’re making a choice that aligns with both your personal style and a more sustainable future.


9. Final Thoughts on Caring for Your Swimwear

Taking the time to properly care for your swimwear not only ensures that it lasts longer but also helps support sustainable practices that protect the environment. Simple steps like hand washing, proper drying, and storing your swimwear carefully can make a significant difference in preserving the quality and longevity of your swimwear.

By taking good care of your Blue Apparel swimwear, you’re not just preserving your favorite pieces—you’re also making a conscious choice to embrace eco-friendly habits. Small steps like these contribute to a more sustainable fashion future, where quality and longevity matter.