Hey there!

My name is Kate and I am the founder of Blue Apparel. At Blue Apparel, we believe swimwear should make you feel confident, comfortable, and totally connected to the beauty of nature. As the founder, I created this brand with a passion for stylish, high-quality pieces that are all about inclusivity, sustainability, and embracing every body.

Our designs are inspired by the peaceful blues of the ocean and the vibrant island vibes, and we’re all about using eco-friendly materials and ethical practices to create swimwear that looks amazing and lasts long!

With sizes ranging from XS to 4XL, we want everyone to find their perfect fit and feel fabulous in our pieces. Whether you’re lounging by the beach or soaking up the sun, our swimwear is here to make you feel beautiful, inside and out.

Thanks for being part of the Blue Apparel journey—let’s make waves together!

Much love,
Kate Lovett
Founder / Director