About us
Blue Apparel was born from the belief that women don’t need loud to be strong.
We create intentionally minimal, long-lasting swimwear that moves with your body and supports you through every version of your day — and your life.
Designed for comfort, style, and confidence, our pieces are sustainably made, ethically produced, and built to last.
our story
Blue Apparel was founded by a young Australian female entrepreneur who took a bold risk to disrupt an industry long centred around unrealistic body image standards.
At our core, we value confidence, respect for women, and self-love — believing that clothes should fit you, not the other way around. We design with inclusivity and empowerment in mind, creating swimwear that celebrates every body.
our goals
As we grow, we are committed to using our platform for the greater good — promoting and supporting charities, raising awareness of global issues, and driving conversations that matter.
From climate action to human rights, we believe in standing for more than just fashion and using our voice to inspire positive change.