Blue Apparel

Proper post-swim care is essential for keeping your skin and hair healthy after a day in the sun and water. By rinsing off immediately, using gentle cleansers, and applying hydrating products, you can protect your skin and restore moisture to your hair. Don’t forget to stay hydrated, protect your skin with sunscreen, and choose swimwear like Blue Apparel that combines style and comfort for a perfect swim experience. Follow these simple steps for a refreshed, glowing look after every swim.

Recycled nylon and spandex are eco-friendly materials that combine durability, comfort, and sustainability. Recycled nylon reduces waste and carbon emissions, while spandex offers flexibility and shape retention for a perfect fit. Together, they create swimwear that’s both stylish and environmentally conscious, making them a great choice for consumers looking to support sustainability.

Australian summers are all about enjoying the beach, outdoor adventures, and the laid-back vibes of sun-filled days and long nights. From surfing and barbecues to festivals and fresh summer treats, there’s no shortage of things to enjoy in the Aussie summer.

Inclusivity in fashion is essential, and brands that offer plus-size options are embracing diversity, meeting market demands, and building customer loyalty. At Blue Apparel, we are committed to providing stylish swimwear for all body types, empowering individuals to feel confident and beautiful.

Get ready to make a splash with the season’s hottest colour trends. Which shade will you be rocking this summer? Let us know in the comments or tag us on Instagram with #BlueApparelStyle. We can’t wait to see how you style your Blue Apparel swimwear!

Blue Apparel was born from a desire to create inclusive, stylish swimwear that celebrates women of all shapes and sizes. Frustrated by the lack of options that combined comfort, style, and quality, founder Kate turned to social media to design swimwear inspired by real women. Every piece is crafted with care, available in sizes XS to 4XL, and offered in ocean-inspired colours like Sand, Sky, Lagoon, and Deep Sea. With a focus on inclusivity, durability, and community, Blue Apparel is redefining confidence in swimwear.

The Belongil Bikini Shorts by Blue Apparel are swim shorts designed for watersports and more coverage, featuring two handy pockets. Available in sizes XS to 4XL and four colours, these shorts are crafted for practicality, comfort, and inclusivity.

The Sharpes Bikini Bottoms by Blue Apparel are high-waisted, slightly cheeky bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky, lagoon, and deep sea. Crafted for comfort and style, these bikini bottoms celebrate every body and boost confidence.

The Patchs Bikini Bottoms by Blue Apparel are inclusive, sultry Brazilian-cut bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky, lagoon, and deep sea. Crafted for comfort and style, these bikini bottoms celebrate every body and boost confidence.

The Pass Bikini Bottoms by Blue Apparel are inclusive, cheeky thong-cut bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky, lagoon, and deep sea. Crafted for comfort and style, these bikini bottoms celebrate every body and boost confidence.

Discover the Lighthouse Bikini Top from Blue Apparel—a sporty, full-coverage swimwear essential designed for active women and water sports enthusiasts. Perfect for movement and comfort, this top is available in sizes XS to 4XL and comes in four stunning colours: Sand, Sky, Lagoon, and Deep Sea. Crafted with feedback from our Instagram and TikTok community, it offers unmatched support and inclusivity. Whether you're diving into waves or relaxing poolside, the Lighthouse Bikini Top is the perfect blend of style, function, and confidence. Shop now for swimwear made for every body!