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Australian summers are all about enjoying the beach, outdoor adventures, and the laid-back vibes of sun-filled days and long nights. From surfing and barbecues to festivals and fresh summer treats,...
Inclusivity in fashion is essential, and brands that offer plus-size options are embracing diversity, meeting market demands, and building customer loyalty. At Blue Apparel, we are committed to providing stylish...
Get ready to make a splash with the season’s hottest colour trends. Which shade will you be rocking this summer? Let us know in the comments or tag us on...
Blue Apparel was born from a desire to create inclusive, stylish swimwear that celebrates women of all shapes and sizes. Frustrated by the lack of options that combined comfort, style,...
The Belongil Bikini Shorts by Blue Apparel are swim shorts designed for watersports and more coverage, featuring two handy pockets. Available in sizes XS to 4XL and four colours, these...
The Sharpes Bikini Bottoms by Blue Apparel are high-waisted, slightly cheeky bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky,...
