Swimwear Colour Trends for Summer 2024: What’s Hot?
Get ready to make a splash with the season’s hottest colour trends. Which shade will you be rocking this summer? Let us know in the comments or tag us on...
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The Story Behind Blue Apparel: Where Style Meets Inclusivity
Blue Apparel was born from a desire to create inclusive, stylish swimwear that celebrates women of all shapes and sizes. Frustrated by the lack of options that combined comfort, style,...
Embrace Comfort and Functionality with the Belongil Bikini Shorts: Swimwear for Every Adventure
The Belongil Bikini Shorts by Blue Apparel are swim shorts designed for watersports and more coverage, featuring two handy pockets. Available in sizes XS to 4XL and four colours, these...
Embrace Confidence with the Sharpes Bikini Bottoms: A High-Waisted Favourite
The Sharpes Bikini Bottoms by Blue Apparel are high-waisted, slightly cheeky bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky,...
Embrace Confidence with the Patchs Bikini Bottoms: A Brazilian-Cut Favourite
The Patchs Bikini Bottoms by Blue Apparel are inclusive, sultry Brazilian-cut bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky,...
Embrace Confidence with the Pass Bikini Bottoms: A Cheeky Must-Have
The Pass Bikini Bottoms by Blue Apparel are inclusive, cheeky thong-cut bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky,...