Blue Apparel

Blue Apparel was born from a desire to create inclusive, stylish swimwear that celebrates women of all shapes and sizes. Frustrated by the lack of options that combined comfort, style, and quality, founder Kate turned to social media to design swimwear inspired by real women. Every piece is crafted with care, available in sizes XS to 4XL, and offered in ocean-inspired colours like Sand, Sky, Lagoon, and Deep Sea. With a focus on inclusivity, durability, and community, Blue Apparel is redefining confidence in swimwear.

The Belongil Bikini Shorts by Blue Apparel are swim shorts designed for watersports and more coverage, featuring two handy pockets. Available in sizes XS to 4XL and four colours, these shorts are crafted for practicality, comfort, and inclusivity.

The Sharpes Bikini Bottoms by Blue Apparel are high-waisted, slightly cheeky bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky, lagoon, and deep sea. Crafted for comfort and style, these bikini bottoms celebrate every body and boost confidence.

The Patchs Bikini Bottoms by Blue Apparel are inclusive, sultry Brazilian-cut bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky, lagoon, and deep sea. Crafted for comfort and style, these bikini bottoms celebrate every body and boost confidence.

The Pass Bikini Bottoms by Blue Apparel are inclusive, cheeky thong-cut bikini bottoms available in sizes XS to 4XL. Designed with community feedback, they come in four colours: sand, sky, lagoon, and deep sea. Crafted for comfort and style, these bikini bottoms celebrate every body and boost confidence.

Discover the Lighthouse Bikini Top from Blue Apparel—a sporty, full-coverage swimwear essential designed for active women and water sports enthusiasts. Perfect for movement and comfort, this top is available in sizes XS to 4XL and comes in four stunning colours: Sand, Sky, Lagoon, and Deep Sea. Crafted with feedback from our Instagram and TikTok community, it offers unmatched support and inclusivity. Whether you're diving into waves or relaxing poolside, the Lighthouse Bikini Top is the perfect blend of style, function, and confidence. Shop now for swimwear made for every body!

Meet the Shelly Bikini Top from Blue Apparel—a bandeau-style swimwear essential that combines timeless elegance with unmatched comfort and support. Designed with your feedback, it features side boning to prevent slipping and a tie-up back for a customizable fit. Available in sizes XS to 4XL, this top celebrates all body types and comes in four stunning colours: Sand, Sky, Lagoon, and Deep Sea. Perfect for lounging or wave-jumping, the Shelly Bikini Top is built to move with you. Shop now for swimwear that’s as unique as you are!

Discover the Seven Mile Bikini Top from Blue Apparel—a swimwear essential designed for ultimate style, comfort, and inclusivity. Crafted with feedback from our Instagram and TikTok community, this top features thicker straps to prevent neck strain and comes in sizes XS to 4XL. Choose from four stunning colours—Sand, Sky, Lagoon, and Deep Sea—to suit your personal style. Inspired by the iconic Seven Mile Beach, this thoughtfully designed bikini top moves with you, offering support for every body type. Shop now and experience swimwear designed by you, for you!